Jim Fitch is the CEO and a co-founder of Noria Corporation. He has a wealth of “in the trenches” experience in lubrication, oil analysis, tribology and machinery failure investigations. Over the past two decades, Jim has presented hundreds of courses on these subjects and has published more than 200 technical articles, papers and publications. He serves as a U.S. delegate to the ISO tribology and oil analysis working group, and has been awarded numerous patents. Since 2002, Jim has also been director and board member of the International Council for Machinery Lubrication.