We were founded in 1997 with the single focus of helping industry improve machine reliability through best practice lubrication and oil analysis. Over the past 18 years, our approach has changed how organizations manage and monitor lubricants for maintaining optimum reliability and safety. We are the trusted advisor to the world’s leading organizations.

Our practices are disseminated through world-leading training courses, consulting services, publications, videos and books.

Meet our Team

Meet our Noria Team
Meet our Services Team
Meet our Education Team
Meet our Publishing and Events Team

Case Studies from Customers

Noria is the worldwide leader in providing lubrication consulting services and training. We deliver accurate, high-quality services to a range of companies – large and small. Here’s a sample of companies we’ve helped:

Click here to view our Case Studies

Why Our Customers Use Us

    • We’re vendor-neutral and unbiased. Our vendor-neutrality ensures unbiased recommendations and results. Our education and consulting services are not influenced by selling lubricants, filters, and other products. Lubrication is all we do. It is our core competency.

    • We work with customers worldwide, and can deliver training and consulting services in multiple languages in most countries, meaning we can likely support your efforts in any of your global facilities.

    • We’re experts. We are considered an authority on machinery lubrication and oil analysis and we train and consult hundreds from Fortune 500 companies every year as well as publish the leading industrial journal Machinery Lubrication to more than 35,000 subscribers worldwide.

    • We get great results. Our training and consulting services deliver – we’re the best at what we do, as you can see from our customer testimonials.

    • We work with all types of companies. We’ve helped businesses in numerous industries, working with most of the top companies in their field. This means whatever industry you are in, chances are we’ve already got solid experience with what you’re dealing with.

What Our Customers Say

Noria is a class act! Number one in lubrication training and customer service. Typically you find a few star performers in any organization but rarely do you find an entire team of super stars like Noria has.Chuck Sheldon, Enterprise Lubrication Program Administrator, Boeing

Know Who You’re Working With


Our Culture Book provides an insiders look at who you’ll be interacting with when you work with Noria.

View the Noria Culture Book