Finding Your Lube Champion

Sep 15, 2025

By: James Swearengin

Modified: 09/15/25

Who should lead your plant’s lubrication program? In this episode of Gear Talk, host Wes Cash sits down with Noria’s Travis Richardson to unpack what makes a true lube champion. From walking back down eight flights of stairs to grab the right grease, to creating a culture of reliability that lasts, Travis shares real-world stories from his work building lubrication programs on five continents. You’ll learn:

  • The key traits of an effective lube champion
  • Why culture and behavior matter as much as technical expertise
  • How frontline staff and management both play vital roles
  • Practical steps to gain buy-in and show visible success

Whether you’re just starting a lube program or aiming for world-class performance, this conversation will help you recognize (or become) the person who drives lasting reliability improvements.

Missed an episode of Gear Talk? Check out the playlist here. https://www.youtube.com/playlist?list=PLUMZtxzM4WqOBC53dsyVBi6FQGWsMDPT4

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