Noria Corporation, the publisher of Reliable Plant magazine, Machinery Lubrication magazine and its sibling publications Practicing Oil Analysis magazine and Lube-Tips e-mail newsletter, is an unconventional publisher. Why? Because in addition to publishing and providing conferences and training, Noria provides a range of services related to machinery lubrication and oil analysis. Our entire editorial team is comprised of practicing professionals that make up the leadership of Noria’s consulting and service team. In fact, Noria’s service practice represents the largest part of its business.

Noria’s Business Model

Because Noria is so vertically integrated in the machinery lubrication industry, its efforts in one part of the business can sometimes overlap other parts of the business. For example, Drew Troyer, senior editor for Noria Publishing actually moonlights in this capacity. His day job is co-founder and senior vice president of Noria's rapidly growing services organization. Likewise, Jim Fitch, the editor-in-chief for all of Noria’s publications, is a founder and the president of Noria Corporation. As Noria’s most experienced and well-known consultant, Jim spends most of his time in highly specialized consulting activities and failure investigations, or serving as a mentor to the rest of our highly skilled technical team. Mike Ramsey serves as group publisher and is a founder and senior vice president of Noria Corporation. He runs the publishing division and serves as Noria’s operations manager.