Noria Corporation, the publisher of Machinery Lubrication magazine is an unconventional publisher. Why? Because in addition to publishing and providing conferences and training, Noria provides a range of services related to machinery lubrication and oil analysis. Our entire editorial team is comprised of practicing professionals that make up the leadership of Noria's consulting and service team. In fact, Noria's service practice represents the largest part of its business.

Noria's Business Model

Because Noria is so vertically integrated in the machinery lubrication industry, its efforts in one part of the business can sometimes overlap other parts of the business. For example, Drew Troyer, a senior editor for Noria Publishing actually moonlights in this capacity. His day job is co-founder, Chief Vision Officer of Noria Corporation, and president of Noria's rapidly growing services organization. Likewise, Jim Fitch, another senior editor for Noria Publications, is a founder and the president of Noria Corporation. As Noria's most experienced and well-known consultant, Jim spends most of his time in highly specialized consulting activities and failure investigations, or serving as a mentor to the rest of our highly skilled technical team. Mike Ramsey serves as publisher and is a founder and president of Noria Publishing. He runs the publishing division and serves as Noria's Chief Operations Officer.